dsquared的Byford简直就是时尚界的巅峰之作

英国列斯特郡诞生了国际男士时尚品牌Byford,故事始于一位名为Donald Byford的年轻才子。在1914年的春天,当他仅仅十六岁时,他跟随袜商Roland Myhill踏上了学习之路。这段经历对他未来的职业道路产生了深远影响。四年后,Donald Byford决定独立开创自己的品牌。他在伦敦的贝德福德街上购买了一座有八间房的大厦,这里不仅成为了他的工作场所,也奠定了Byford作为国际知名品牌的地基。

到1922年,Byford已经占据了这栋大厦的每一个角落,从此成为当时最著名的袜厂之一。Brand's core philosophy has always been to evolve continuously, never satisfied with the status quo. Innovation is not limited to marketing or production; it permeates every aspect of product design, contributing significantly to Byford's success.

Based on his vision and knowledge of men's clothing, Donald Byford expanded the business beyond socks in 1951. This bold move paid off handsomely. In 1967, he was awarded a royal warrant by Queen Elizabeth II for his contributions to the textile industry. The brand continued its success with knitting and shirts, becoming the largest producer of pure wool knitwear in Britain and earning an award from the International Wool Secretariat in 1969.

In the following decades, Byford spread its wings across Asia and the Middle East. Its traditional yet modern men's wear series expanded rapidly to cover a wide range of products and accessories. Today, over 1300 retail points worldwide are dedicated to showcasing this iconic brand primarily in upscale department stores regionally.

With its strong brand presence and leadership position, management will continue working closely with partners to explore more opportunities strengthening their standing on international markets and expanding their network further

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